DannyJoy has evolved from a dream Christie had one night — a dream of an interchangeable purse. Today it's a reality. DannyJoy is an avenue to help spread a concept, a reminder that women can be free to choose what they want starting with a handbag. Women can choose various parts of the handbag to represent how they feel, match their outfit, or just have fun! We always have a choice; the power to chose freely about what we want!